Flip the Bottle

Design of engagement products and the platform of Jio Engage, for the application MyJio.

The engagement is live on myJio app.

Benchmarking | UX & UI Design | Testing

Designer : Jio Platforms : August 23 - current

Brief received

UI Design for a pre-existing game, with change of assets / visual design.
Design for 3 types of table and a bottle for the game play, profile page and leaderboard.

Process

Discover

Benchmark game given in the brief
Benchmark other similar Games
Understanding the Business advantages & Psychology of Mini-Games

Define

Find & define USP of the concept : The soloution was to create themes int the game to keep the users engaged
Create a fluid Task flow of the Application

Ideate & Prototype

Wirefarmes of the Game
User Interface Design of Game
Wireframe and UI Design of the Content Management system (CMS)

Support & Test

Testing of the Product
Support to the team of Product, Development & Operations
Iterations according to the findings of testing the product

Benchmarking

Simple, neat
Gesture is not intuitive

Use of 3D space

Directional Lines
Real Life objects used for relatability

Option to select the bottle : Customization
Burn of collected points increases engagement

Design to accomplish :

Remove any possible barrier to accessing your main value proposition. Streamline your UI to make the aha-moment idiot proof. No distractions, no wandering, just the minimum steps needed for magic.

Give the customer instant feedback on their actions to affirm the value exchange. Use subtle UX cues to affirm the value exchange so that the customer can clearly follow what happened and take a moment to internalize it.

Create benefits for the customer to increase their investment in your product. Offer random rewards to encourage investment behavior. Example, Asana’s randomized “celebration creature”

Prompt for referrals, reviews etc after the customer has started investing. Timing your asks makes a huge difference not just in conversion rate for reviews and referrals but the quality of response you will get

Article : The Three Games of Customer Engagement Strategy

3 Games of Product Engagement

In the attention game, products are trying to maximize the amount of time end users spend on their platform.

Entertainment, information, self-expression

The transaction game requires products to help customers make purchase decisions with confidence.

Utility, Status, Fulfilment

The productivity game requires products create an easy and reliable way to complete an existing task or workflow.

Utility, Efficiency, Mastery

Defined Details | Concept

After benchmarking, the following details were defined:

USP

Unique Selling Point of offering multiple visual themes for the game.

Gives opportunity for season / festival specific themes to increase engagement.

Business

The change of themes and bottles gives an opportunity for the product to be pitched to the brands.

Engagement

keeping the game play same, design a fluild product to increase engagement by the feature : challenge a friend.

Interest

The repeated action of bottle flipping maintains a momentum for the game and the difference in heights and distance of the tables will keep the challenge.